formula for a good exhibition03 Jun 2013
Feza’s Formula for a successful exhibition: 24.5.13, Insight School of Art
Dw6P2A2
A successful exhibition is one of the most thrilling moments of an artist’s life, so don’t let anything put you off
To go solo is great, but most of us cant afford it so....
Decide Dw6
where -local, central, abroad / cafe, gallery, other exhibition spaces
when - near to CX etc
with whom- hard working, friendly, fun,decisive, reliable, different style
with what sort of paintings
what not to do
whats important money or love
P1 Plan
1. do you need to paint anything specific for that venue, a centre piece or something relevant to the area, smaller size etc
2. decide on a style of the overall look of the room, PV, publicity materials, hanging, framing, your own look
3. Quality of publicity materials and frames
4. always think of ideas which will improve your presentation, see what people do in major galleries or in smaller exhibitions Collect leaflets, flyers for ideas, sketch flyers
5. go to exhibitions to learn what looks best and what not to do
6. think of all the details, price lists, labels, browsers, greeting cards, business cards before hand
7. update website, personal statements with selling points of your painting career, good photo of yourself
8. finance
P2 Publicity
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Let everyone know you are doing an exhibition, where and when
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inform local press
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use free internet sites for advertising
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distribute leaflets, send invites
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have a database for email addresses of contacts and send electronic invites
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use facebook, twitter, linkedin
A1 Action
positively assertive, businesslike, cooperative, CONFIDENT
do not give up when there is a difficulty, be more determined, STICK TO THE PLAN
bargain, negotiate
Build rapport with staff and management
its your exhibition no one else will do the work unless you do it
Be generous to your guests and buyers esp with wine
Audit
overall success, comments, attendance, no of business cards taken
who bought, what sort and size
commissions, post exhibition contacts and sales
have you really made any money?
are you happy?
what would you do differently, what could be improved in the next exhibition
what did you learn about yourself & your market
have you booked and planned your next exhibition??
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